This course includes an Interdisciplinary analysis and comparison of merchandising and consumer science.

Course Topics Include:

• Introduction to the world of retailing
• Types of Retailers
• Multi-channel retailing – A view into the future
• Consumer buying behavior
• Retail Market strategy
• Financial strategy
• Retail locations
• Site Selection
• Human Resource Management
• Information Systems and Supply Chain Management
• Customer Relationship management
• Buying systems
• Buying Merchandise
• Pricing
• Retail Communication
• Managing the Store
• Store Layout, Design and Visual Merchandising
• Customer Service
• Learning to negotiate