This course provides students with the promotional strategies unique to the fashion industry including the techniques of writing a fashion press release, creative fashion ads, publicity tools, and new product innovation that utilize persuasion tools to increase retail sales. Emphasis is placed on techniques used at the retail level and communication theory fundamentals (IMC) that apply to all forms of fashion promotion communication.

HDCS 4397    27904-01    Selected Topics- Fashion Promotion    MoTuTh    9:00-11:40am    July 7 – August 14

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